It’s not about selling — it’s about creating an opportunity to buy. Listen, empathetically connect to your customers’ issues and provide solutions. To get your employees invested in a sales-driven culture, you should “gamify”: create mini-games designed to correct weaknesses or pursue opportunities in the company to make work fun. Choose a target, set improvement goals, identify players, determine a time frame, make a scoreboard and decide on prizes or rewards for winning. Employees will show up wanting to be there. Creating a culture of sales and service is tied to creating a culture of want. Below is a sample of our clients minigames for all their departments.
Our founder, John Kennedy speaks to the Great Game of Business program and shares his insight as the cover story of the October 2023 Garden Center Magazine Issue. Have a read...
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